The 6-Step Digital Marketing Strategy Course
develop a Digital Marketing strategy for your business
Instructor: Henriëtte Brand
Recommended study time: 7 Weeks
You are welcome to work through the syllabus at your own pace. We recommend working through one section per week and implementing what you've learned before moving on to the next section.
As with most things in life, to be successful with Online Marketing, you've got to have a plan!
One of the biggest reasons why we see businesses of all sizes fail in achieving great results with their Digital Marketing activities, is the absence of an Integrated Digital Marketing Strategy.
Most of the business owners who come to us for help have beautiful websites, an active social media presence and a substantial mailing list, but these activities are mostly completed in silos without an effective overall strategy to achieve optimal results.
WHO SHOULD ENROLL?
Whether you are a Business Owner, Entrepreneur, Consultant, Coach, Marketing Manager or Social Media Manager - if you feel that your Digital Marketing Activities are not delivering optimal and tangible results, this course is perfect for you!
There has never been a more crucial time for businesses to show up online...
Sign up for the 6-Step Digital Marketing Strategy Course and learn how to use the complete digital marketing toolkit for Online Marketing Success! Our aim is provide you with the tools and expert knowledge you need to create a practical, easy-to-implement, and measurable online marketing strategy and to take your digital marketing efforts to the next level.
If you are ticking some of these boxes, you need to be on this course!
We believe a strategy should be simple, practical, flexible, easy to implement and measurable.
You feel directionless
You don't have a clear strategic goal for what you want to achieve online in terms of gaining new customers or building deeper relationships with existing ones.
You don't know your online audience or market share
You don't understand your online marketplace and how the dynamics differ from traditional channels with regards to customer profile and behaviour, competitors, propositions, and options for marketing communications.
Competitors are gaining market share
An ad-hoc approach to Online Marketing with no clearly defined strategies will have your competitors eat your digital lunch!
Your sales pipeline isn't growing
Without a concrete digital marketing plan, you’re missing out on inbound digital leads for your organization. Fewer leads equal fewer sales. Simple math.
Your online buyers are sceptical
Understanding your online buyers is a must and using online feedback tools and polls can help you improve.
You do not know how to measure the success of your online marketing activities
You cannot improve and streamline what you cannot measure.
Your Instructor: Henriëtte Brand
Henriëtte is the founder of We Do Digital, a successful South African digital Marketing Agency based in Pretoria, Gauteng. With her solid track record at Executive level in the Corporate environment, as Business Consultant and as a Business Owner, she has a unique and original approach to Marketing with a strong focus on ROI. She is known for her practical, uncomplicated approach to digital marketing and has been helping businesses to reach their digital marketing goals and to create a sustainable digital footprint since 2014.
Our aim is provide you with the tools and expert knowledge you need to create a practical, easy-to-implement, and measurable online marketing strategy and to take your digital marketing efforts to the next level.
Our training clients
"I was part of Henriëtte’s one day digital media strategy training and it was absolutely brilliant!! Very focused, practical and excellent interaction during the session. Henriëtte made very important and useful recommendations on our total digital media strategy with huge success!!"
I recently attended Henriëtte’s LinkedIn Marketing and Social Media Masterclass workshops. All I can say is WOW. She is very knowledgeable on both subjects and goes out of her way to assist her students. She presents the classes in such a practical manner that anybody can understand and learn from it.
"A colleague and I recently attended the Social Media Masterclass presented by Henriëtte. She is extremely knowledgeable on this subject and guided us through the many different social media platforms. I can highly recommend this course to any person currently running a business and those contemplating starting a business."
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